• Improve Your Page Loading Speed
There are several factors that affect how quickly a page loads.
First off, Google will notice if your load speed is too slow, and it will affect your ranking. However, a
slow website will also affect how visitors interact with your pages. These unfavorable interactions
will consequently lower your ranking as well.
According to research, if a website’s page takes longer than three seconds to load, 40% of visitors
will leave. This ultimately reduces traffic to your website, which is bad for your SEO ranking.
On the other hand, if your page loads quickly, visitors will stay on it. The popularity of your website
will be recognized by Google’s algorithm, which will then modify your search ranking.
Because of this, it is crucial to focus on improving both your page speed and server response time.
Online tools like page speed insight are free to use if you want to test the speed of your website.
• Produce High-Quality Content
If you haven’t updated it since the day you built it, your SEO ranking is probably not great right
now. Give visitors a reason to return to your website if you want to increase website traffic and
popularity. Your content must be of the best quality, most recent, and relevant.
‘Dwell time’ is another element that affects your SEO ranking. This has to do with how long
visitors stay on your website each time. Fresh, exciting, or newsworthy content on your website
will keep users on it longer and increase dwell time.
Long dwell times are typical of websites with a lot of informative content. Across all of your
document apps, and save all of your content ideas in one location.
• Optimize Your Images
For your website, pictures and other images are excellent. However, if you want these images to
raise your SEO ranking, you must make sure they are properly optimized.
I’m referring to elements like file size and format. Large images can cause your page to load
slowly, which, as I’ve mentioned, lowers your page’s ranking.
Optimize your images by resizing or compressing them. By naming your images appropriately,
you can also use them to covertly incorporate keywords.
Additionally, you can strategically use keywords in the caption and description of your image as
well as in the title.
• Break Up Your Content With Header Tags
Another way to enhance the user experience on your website is by using headings. They divide the text
into manageable chunks that are easier to read.
Additionally, headers give everything a more appealing appearance, which is always a plus. People
won’t want to spend a lot of time on your website if it is just a wall of text.
• Start Blogging
Blogging is beneficial for your business.
It’s a fantastic tool for generating leads and helps in interacting with website visitors. But most
people are unaware that blogging enhances SEO rankings. In that case, blogs are the ideal platform
for you to achieve this. You can drive a lot of daily traffic to your website if you can build up a sizable
following of devoted readers. Additionally, you can add other elements, like images and header tags,
to your posts in addition to the ones I’ve already covered.
These posts can also include additional components like links, improved readability, and keywords.
I’ll get to them shortly. Your search engine ranking is positively impacted by all of this.
• Optimize Your Links
You can take certain actions to improve your website’s credibility. You can make claims, sure, but it
will look much better if you can support them.
Your entire body of data should be backed up by references to reliable, reputable sources. A great
way to build backlinks, increase referral traffic, and improve search engine results page (SERP)
rankings are to write guest posts for other websites. When pitching, you should always conduct a
thorough search of websites in your sector. Make sure a website’s content is of the best quality first,
then check its domain authority.
• Optimize Your Site For Mobile Devices
It is growing so quickly that it has already surpassed laptop and computer technology.
In fact, more than 60% of Google searches are carried out on mobile devices. Google obviously
understands this because it ranks websites accordingly. You must make your website mobile-friendly.
There is no avoiding this. The user experience will be affected if your site isn’t optimized, which
will affect your ranking.
• Encourage Sharing on Social Media
Each and every website and business must be active on social media. Almost everyone is aware
of that. The fact that links to your website can improve your SEO ranking is less well known,
though, so take advantage of this.
Including social sharing icons on all of your content is one of the best ways to achieve this. Links
should be shared on your social media pages as well. It only takes one click for people to share
that information once it appears on their timelines.